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A New Era of Local SEO

In the digital age, a complex algorithm determines who stands out in the search.

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All-in-one solution for a single location

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Obenan has been instrumental in enhancing our reputation management, ensuring online information accuracy, and boosting our visibility.

Deniz Met

Nusr-Et - SaltBae

The successful running of our restaurants is a combination of many variables and Obenan is certainly one of them.

Ronald Huiskamp

NENI Restaurant

Obenan is our digital marketing manager who works 24/7 for us and even responds to reviews at night.

Laura Martinez

Banco de Boquerones

Obenan saves us invaluable time and lets us concentrate on what truly matters - our business.

Morgan Love

SILO

Over Thousands of Sunny Brands All Around the World

From small locally-owned shops to large established multi-location businesses we have the technology to help you grow

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Frequently Asked Questions

Knowledge
Hub

What is local SEO?

Local SEO, or Local Search Engine Optimization, is the process of optimizing your online presence to attract more business from relevant local searches. These searches typically occur on Google and other search engines, often by users looking for services or products in their vicinity. Local SEO involves a variety of strategies, including optimizing your Google Business Profile, incorporating local keywords into your content, and building citations in local directories. The goal of local SEO is to increase your business's visibility in local search results, making it easier for potential customers in your area to find and engage with your business.


How to improve local SEO?

Improving local SEO involves several key strategies. First, optimizing your Google Business Profile is crucial; ensure it is complete with accurate information, high-quality photos, and regular updates. Using local keywords naturally in your GBP content and meta descriptions helps search engines understand your business's relevance to local searches. Building local citations by listing your business in local directories can also enhance your visibility. Encouraging satisfied customers to leave positive reviews on Google and other review platforms can boost your credibility and attract more local traffic. Additionally, creating content that appeals to local audiences, such as Google posts about local events or news, can further improve your local SEO.


What businesses need local SEO the most?

Local SEO is essential for any business that relies on attracting local customers. Restaurants and cafes, for instance, benefit significantly from local searches like "restaurants near me." Retail stores also need to be visible to local shoppers searching for specific products. Service providers such as plumbers, electricians, and cleaning services heavily depend on local visibility to attract nearby clients. Hotels benefit from being at the top of rankings when potential clients look for "Hotels in xyz". Medical and dental practices often rely on patients searching for local healthcare providers. Law firms benefit from being easily found by individuals seeking legal advice in their vicinity. Gyms and fitness centers attract members who prefer facilities close to home or work. Overall, local SEO is crucial for any business that serves a specific geographic area and wants to attract local clientele.


Why choose local SEO over on-page SEO?

While both local SEO and on-page SEO are important, local SEO should be prioritized for businesses that rely on local customers. Local SEO targets customers in a specific geographical area, making it more relevant for businesses with a physical location. It can also be less competitive than broader on-page SEO, offering better opportunities for small businesses to rank well in local searches. Additionally, local searches often have higher intent, meaning users are more likely to convert when they find local businesses that meet their needs. Local SEO leverages the power of Google Business Profiles, which can prominently display a business in search results and on Google Maps, further enhancing visibility. In contrast, on-page SEO focuses on optimizing individual pages of a website to rank higher in search engine results, which is beneficial for broader search queries but may not be as effective for businesses targeting local customers.


How does local SEO work?

Local SEO works by optimizing various elements that influence a business's visibility in local search results. One of the primary components is Google Business Profile optimization, which involves ensuring the profile is complete, accurate, and regularly updated. Local citations and listings play a crucial role as well, where a business gets listed on local directories and citation sites to improve its local search visibility. Using local keywords in Google posts helps search engines understand the business's relevance to local searches. Encouraging customers to leave reviews on Google and other platforms and responding to these reviews helps build a positive online reputation. By focusing on these elements, local SEO helps businesses appear in local search results, drive more targeted traffic, and attract more customers from their local area.


What types of businesses can benefit from Obenan?

Obenan is designed to support a wide range of businesses, including local service providers, retail stores, dentists, law firms, restaurants, hotels, and multi-location enterprises. Any business that relies on local visibility can benefit from our software.


Can Obenan help with managing multiple locations?

Absolutely. Obenan is designed to manage and optimize local SEO for businesses with multiple locations. Our platform allows for easy updates and consistency across all listings.


Do you reply to reviews automatically?

Yes, our AI system replies to all reviews automatically within 1 hour. The replies are fully customizable, allowing clients to change the prompts to their preferences.


How does Obenan assist in managing online citations?

Obenan automatically monitors and updates online citations across various directories and platforms, ensuring consistency and accuracy. This improves your search engine rankings and helps potential customers find accurate information.


How often does Obenan update its features?

Our team continuously works on improving Obenan by adding new features and updates regularly. We stay ahead of industry changes and Google algorithm updates to provide the best tools for our clients.


Is there customer support available?

Yes, we offer customer support to assist our clients with any issues or questions. Our team is available from 8:00 AM to 6:00 PM CET, Monday to Friday.


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