How to Get More Clients as a Lash Tech

Growing your client list as a lash tech involves more than just flawless lash work. It’s about connecting with clients, creating a memorable experience, and standing out in the beauty industry. Here are 15 strategies to help you attract new clients and keep them coming back, all while making your lash business shine.

Overview of Strategies

• Have a booking website
• Create a referral program
• Get on social media
• Allow walk-ins
• Purchase online ads
• Brand yourself
• Cross-promotion
• Email and SMS marketing
• Provide a great client experience
• Ask for referrals
• Build an impressive portfolio
• Attend local events
• Host lash events and workshops
• Offer a loyalty program
• Network with other beauty professionals

What is Local SEO for Lash Techs?

First, let’s take a look at what local SEO is and why it’s beneficial for lash techs. Local SEO is essentially the optimization of your online presence (especially your Google Business Profile) to become visible in local searches, such as “lash tech in [city]” or “lash extensions near me.” It combines various digital marketing techniques focused on a local audience. Unlike large online stores that aim to reach people regardless of location, you need to ensure visibility among nearby clients.

Local SEO offers many benefits for lash techs, including increased visibility among local clients, improved online reputation, cost-effectiveness, higher conversion rates, and an enhanced overall online presence.

Now, let’s dive into how to leverage not only general digital marketing strategies but also local SEO to attract more clients to your lash business!

1. Optimize Your Website for Convenient Bookings

Clients love an appealing and user-friendly website that provides all the information at first glance. They appreciate the option to book appointments online without back-and-forth calls or messages.

Ensure your website includes a “Book Now” button on every page, a clear list of services, and easy-to-navigate scheduling. A seamless booking process allows clients to book whenever they feel inspired, whether it’s during a lunch break or at midnight!

Consider having the following pages on your website and optimize them for local purposes:

Homepage

• Show Important Info: Highlight that your lash studio specializes in providing high-quality lash extensions for clients in your specific area or city. Have all important services listed with a link to the specific page.
• Local Keywords: Use location-based keywords like “best lash extensions in [City]” to attract potential clients looking for nearby lash services.

Service & Pricing Page

• List Services: Describe services (e.g., classic, volume, or hybrid lash extensions) with a mention of being customized for different styles and preferences.
• Include Transparent Pricing: Offer clear pricing and discounts for first-time visitors or returning clients.

Contact & Find Us Page

• Provide Easy Access to NAP Details (Name, Address, Phone): Ensure your studio’s name, address, and phone number are prominent and consistent across pages to improve local search ranking.
• Embed a Map of Your Location: Include a Google Maps widget with directions to help clients find your lash studio easily and boost local visibility in search results.

Blog Page

• Share Local Beauty Tips and Lash Care: Write blog posts on lash extension aftercare tips, style trends in your area, and local events where clients may want to enhance their look.
• Highlight Seasonal or Event-Based Content: Create content around local events, holidays, or seasons (e.g., “Best Lash Looks for [City]’s Summer Fest”) to attract clients searching for timely beauty services.

NAP Details in the Footer

• Ensure Consistency in Your NAP Information: Add your studio’s name, address, and phone number in the footer of each page to enhance local SEO and make contact information easily accessible.

About Page

• Describe Your Business: Share your story, including how long you’ve been serving the community, and your commitment to quality beauty services for local clients.
• Emphasize Your Training and Expertise: Mention any local beauty certifications, training, or affiliations that highlight your qualifications in the lash industry.

Booking Widget / Booking Page

• Easy Online Booking for Local Clients: Allow clients to book lash appointments online with just a few clicks, making it convenient for local users to schedule.

Customer Testimonial Page

• Feature Reviews from Previous Clients: Highlight testimonials from loyal clients to build trust and credibility for potential new clients who are looking for a lash tech nearby.

2. Optimize Your Google Business Profile

Your Google Business Profile is the first thing potential clients see when searching for a nearby lash tech. Your profile must be up-to-date, complete, and appealing to your local audience. A well-optimized profile boosts your visibility in local searches, increasing the likelihood that clients searching for lash services in your area will find you.

Here’s a step-by-step guide to optimizing your Google Business Profile:

• Claim Your Profile: If you haven’t already, search for your business on Google and click “Claim this business” if it’s not yet under your management. Follow the verification steps to make the profile officially yours. Troubles? Learn more about how to verify your GBP!
• Fill in the Essentials: Complete your profile with all the basics - business name, address, phone number, opening hours, website, and a short description of your lash services. Think of this as your business’s introduction to potential clients!
• Choose Relevant Categories: Select the most accurate categories, like “Lash Technician” or “Beauty Salon,” so clients looking for lash services in your area can easily find you. The primary category should be as specific as possible while the secondary categories can be additional, less specific ones.
• Showcase Your Work with Photos: Upload clear, high-quality images of your lash designs, treatment room, and any unique touches in your salon. Photos add appeal and show clients your skill and style.
• Add a Booking Link: Make it simple for clients to schedule appointments by adding a booking link directly to your profile. Learn how to connect a booking provider to your GBP!
• Add Attributes: Provide extra details by adding attributes like wheelchair accessibility, payment options, free parking, and Wi-Fi to make it even easier for clients to get a good impression at first glance from your business.
• List Services and Pricing: Clearly list your lash services, and include prices if possible, so clients know what to expect before booking. You can also include brands that you are using in your salon.
• Use Google Posts: Google Posts lets you share updates, promotions, and announcements right on your profile. Post regularly with a compelling caption and a clear call to action to engage potential clients. Google Posts are basically a small social media feed directly on your GBP.

3. Collect Citations in Business Directories

Citations have a direct impact on the ranking of your Google Business Profile. They are essentially mentions of your NAP details (business name, address, phone number), typically found in business directories.

• Important: Ensure NAP consistency, meaning these details must be the same across all platforms (including your Google Business Profile and website). If you don’t regularly check that your details are in sync, you risk not only confusing Google and losing rankings but also losing clients due to a lack of trust in the information they find online about your business.

4. Encourage Reviews

Reviews are incredibly important for your lash business. Potential clients will almost certainly read them to decide if you’re worth a visit. In fact, 89% of consumers check online reviews as part of their buying journey. Make sure to consistently collect new client reviews, maintain a high average rating, and share these testimonials across all your platforms.

How to Collect Reviews

The following strategies can help you collect more client reviews:

• Always ask clients for a review after their appointment.
• Hand out thank-you cards with a QR code that links directly to your Google review section.
• Send follow-up emails after each appointment.
• If you have a salon, incentivize your staff to collect reviews. While you can’t incentivize clients to leave a review, you can encourage your staff to ask clients for feedback. Track their success with personal QR codes that show how many reviews each staff member has collected.
• Share client testimonials on your website, social media, and other platforms, and include a call-to-action that motivates other clients to share their feedback as well.

Our tip: With the Obenan Review Management Tool, you can easily encourage clients to leave reviews and redirect negative feedback to a private survey. This approach allows you to manage your online reputation effectively while still receiving constructive criticism for internal evaluation.

Learn more in detail about how to get clients to leave a review!

Respond to Reviews

Engaging with client reviews shows you care about feedback and are committed to providing top-notch service. Make sure to thank clients for positive comments and professionally address any concerns in negative reviews.

• Important: Responding to negative reviews and being committed to resolving the issue can even result in a review alteration later on. This way you can turn a negative review into a more positive one.

Our tip: With the Obenan Review Management Tool, our AI can handle responses to all your reviews, saving you time while keeping the conversation in your brand’s voice. Responding within the first hour can make a big difference, and with automated replies, you never miss a beat.

5. Offer a Loyalty Program

A loyalty program rewards clients for their regular visits and keeps them coming back. Create a simple stamp or points card where clients earn rewards after a set number of appointments. For example, offer a free lash tint or mini fill after five visits. A loyalty program shows clients you value their business and encourages them to stay loyal.

Additionally, loyal clients are more likely to refer you to friends, family members, or colleagues and leave a review.

Did you know? The cost of acquiring new customers is often up to five times higher than retaining existing ones (Source: Optimove). Insane, isn’t it? Prioritizing loyal clients is always a smart move!

6. Create a Referral Program

A happy client is your best advertisement, and referral programs encourage clients to recommend you to friends. A small reward can make a big difference! Offer a discount or a free add-on service for each new client they refer. For example:

“Refer a friend and both of you get 15% off your next appointment!”

This incentive builds your client base through trusted recommendations. Integrate the referral program into your loyalty program by offering a stamp on the loyalty card for each referral a client makes. This way, you easily gain referrals, and clients stay loyal to you!

Ask for Referrals

Sometimes, a little nudge is all it takes. If a client loves their lashes, let them know you’d appreciate a recommendation. Add a line in your booking confirmation emails or thank-you messages like:

“Loved your lashes? We love referrals! Get a stamp on your card for each referral.”

A simple ask can go a long way, and most happy clients are more than willing to spread the word.

7. Brand Yourself

Your brand is the unique personality of your lash business. From your logo and color scheme to the tone of your social media captions, branding helps you connect with clients and makes your business memorable.

Consider the vibe you want to create—are you all about glam, soft and natural, or bold and artistic? Keep your branding consistent across your website, social media, and traditional advertising, like flyers or business cards, to build a recognizable identity that clients love.

8. Build an Impressive Portfolio

Your portfolio is your chance to showcase your best work as a lash tech. Collect photos that highlight your range of lash styles and techniques to demonstrate your expertise. Share this portfolio on social media, your website, or even in a lookbook at your salon—clients love browsing for inspiration, and seeing examples of your work builds trust in your skills.

Potential clients want to know if you can achieve the look they have in mind.

Tips for Building Your Portfolio

• Take clear, high-quality photos of each lash set you create.
• Always ask clients if they're comfortable being photographed.
• Include images of practice sets or various lash styles to display your full range.

A well-curated portfolio shows clients exactly what you can do and helps them envision what their own lashes might look like.

9. Get on Social Media

Using social media to showcase your lash work can be a game-changer for attracting new clients. Platforms like Instagram, Pinterest, TikTok, and Facebook are perfect for displaying your unique lash styles and connecting with people interested in professional lash services.

Share high-quality images and engaging videos that reveal your application process—clients love seeing how each set is created! Plus, since many clients look to social media for lash inspiration, posting regularly helps you meet them where they’re already searching.

Pro Tips for Social Media Success

• Add local hashtags like #lashesin[city] to help nearby clients find you more easily.
• Share behind-the-scenes content to make followers feel connected to your brand.
• Run polls like “Should I try a bold or natural look next?” to engage clients and build relationships.

Social media acts as both a portfolio and a virtual client lounge, showcasing your work and building trust with potential clients. The more confident they feel in your skills, the more likely they are to book, knowing they’ll leave with beautiful results.

10. Email and SMS Marketing

Emails and texts are fantastic ways to keep clients informed and engaged. Use them to share updates, special promotions, and appointment reminders. A monthly email newsletter can keep clients excited about your services, while SMS messages can help fill last-minute openings or remind clients of their appointments.

Keep messages friendly, personal, and not too frequent, ensuring each email or SMS has a clear purpose. After reading it, clients should feel like they've gained something—whether it’s knowledge, inspiration, or a discount.

Important Notes:

• Always get clients' permission before sending newsletters or promotional SMS messages.
• There’s a difference between an appointment reminder SMS and a weekly newsletter—they need to consent to each type.

11. Allow Walk-ins

Walk-ins offer an opportunity to attract clients who might not have booked otherwise. If possible, set aside hours specifically for walk-ins, and make sure clients are aware of this option through your website and social media.

Offering walk-ins allows you to win over new clients who may be hesitant to commit to an appointment without first trying your services. Sometimes, potential clients remember seeing your Google Business Profile or website and decide on the spot to drop by for an appointment while they’re in the neighborhood.

12. Provide a Great Client Experience

Client experience goes beyond just the lashes. From the moment they walk through the door, create a welcoming, relaxing environment. Small touches, like offering water or setting the vibe with soft music, make clients feel welcome and well cared for.

Ensure your space is clean and inviting, with comfortable seating and warm lighting. When clients feel at ease, they’re more likely to return—and bring friends along. Avoid overwhelming them with pricey add-ons or products; instead, gauge how they want their appointment to go. Being too pushy can drive away potential loyal clients and diminish your chances of recommendations.

13. Attend Local Events

Attending local events is a great way to get your name out there. Set up a booth at beauty expos, fairs, or community events, offer mini lash consultations, hand out flyers, or do quick demos.

Meeting potential clients or other professionals from your niche in person gives them a chance to experience your expertise and friendly, professional vibe. Plus, it shows you’re invested in the local beauty scene. Always have business cards on hand to make it easy for clients or other professionals to reach out to you after the event.

14. Host Lash Events and Workshops

Hosting an event in your studio adds a fun, social element to your services. Consider a “Lash Care 101” workshop, where clients can learn tips for keeping their lashes healthy, or a “Holiday Glam Night” with mini consultations and special discounts.

These events let clients get to know you in a relaxed setting and often lead to future bookings. Plus, loyal clients who attend are likely to bring a friend who may not yet be a client!

15. Network with Other Beauty Professionals

Networking helps you build valuable connections in the beauty industry. Attend local beauty meet-ups, trade shows, or training sessions to meet hairstylists, makeup artists, estheticians, and other beauty pros.

These relationships can lead to referrals, collaborations, and new client opportunities. As we know, referrals are insanely valuable as they can bring in new clients directly. Plus, being part of a supportive beauty network is a great way to stay inspired and learn new tips for growing your business.

16. Cross-Promotion

Teaming up with other local beauty professionals is a smart way to grow your network. Connect with hairstylists, nail techs, or estheticians in your area, and create a system where you refer clients to each other.

For example, a hairstylist can send their clients to you for lashes, and you can return the favor when clients ask about hair services. It’s a win-win that introduces your business to clients who already appreciate quality beauty care.

Wrapping Up

While many of these strategies can be easily integrated into your daily routine, like quickly posting on social media, others require more time and effort. From our experience, many small business owners struggle to start with local SEO tactics because they not only need constant monitoring and optimization but can also feel overwhelming and complex.

That’s where we come in—with straightforward local SEO tools supported by a team of experienced experts. We streamline and automate all essential local SEO tasks for your business, saving you time, effort, and money. Sit back and let us push your business to the top of search results, bringing more clients to your lash business!