How to Edit My Business on Google – Support Guide

We get this question a lot: “How do I edit my business on Google?”

Totally understandable — there are so many sections to fill out, and sometimes your changes don’t show up or get approved at all.

But here’s the thing: keeping your business info up to date on the Google Business Profile (formerly known as Google My Business) isn’t just a nice-to-have — it’s how people find you, trust you, and choose you over the business down the street.

Whether you need to fix your hours, update your photos, add services, or correct a typo in your address, this guide shows you exactly where to click and what to update.

We’ve broken it down into clear, easy-to-follow sections so you can quickly find what you need — and get it done. Let’s start with how to find and access your Google Business Profile.

Step 1: How to Access and Manage Your Google Business Profile

Before you edit your Google Business Profile (GBP), you need to navigate to the actual settings! Thus, let’s first ensure you have access to your GBP and that it is actually up and running aka verified and visible on Google search and Google Maps! Here’s how to do it: If you’re on a computer:

1. Visit https://business.google.com/organizations/ and make sure you’re signed in with the Google account you used to claim your business.
2. In the search bar, type your business name and click on the one that appears.
3. Your Business Profile should appear at the top of the results or on the right-hand side.

4. You’ll see a set of management options labeled things like Edit profile, Promote, and Customers.
5. Click Edit profile to make changes to your info (we’ll walk through each section next).

Once you’re in, you’ll see different tabs or buttons based on your business category — don’t worry, we’ll cover them one by one.

Step 2: Edit Your “About” Information

The “About” section is where you tell people what your business is, what it does, and what makes it worth choosing. All your important and basic information should be listed here! Here’s what you can edit and how to do it:

How to Edit Your Business Name, Category and Contact Details

1. Look at the panel on the left side again.
2. Click or tap Edit profile, then choose Business information.
3. Under the "About" tab, you’ll see options to edit your Business name and Primary category.
4. Make your changes, then click Save. Google might review your edits before publishing them.

Tip from our Customer Success Manager, Diana: Your business category helps Google understand what you offer — and it plays a big role in how (and where) you show up in search. Choose the most accurate primary category for your business, like “Bakery,” “Nail Salon,” or “Pet Groomer.” You can also add secondary categories to cover additional services.

We see many clients struggle with this step, especially when they accidentally choose a secondary service as their primary category. This can hurt your visibility.

Need help figuring out the right setup? Learn more about choosing the best primary and secondary categories — or feel free to reach out to our team directly.

How to Update Your Business Description

1. From your Business Profile, go to Edit profile → Business information → About tab.
2. Scroll to Business description and click the pencil/edit icon.
3. You can write up to 750 characters.
4. Focus on what makes you unique — your story, specialties, or what customers love most.

Tip from Diana: This is visible to customers on Google Search and Maps, so keep it clear, friendly, and to the point. Make sure you include local SEO keywords in your description so Google can match you with the correct search queries from potential customers.

Description Example

“SmileBright Dental Clinic is a trusted dentist in London, offering comprehensive dental care for individuals and families. Our experienced team specializes in everything from routine cleanings to cosmetic treatments like teeth whitening and veneers. As a modern dental practice, we use advanced technology and a gentle approach to ensure patient comfort. Whether you're visiting for a checkup or seeking emergency dental services, we prioritize your health, time, and smile. Conveniently located in the heart of the city, SmileBright is your local partner for reliable, compassionate care. Book your appointment today and discover why we’re one of the top-rated dentists in London.”

• Is between 600–750 characters
• Includes the main keyword 2–3 times
• Places the main keyword in the first 250 characters
• Includes 1–2 secondary keywords (each once)
• Reads naturally and highlights the business’s unique value

How to Add Services

1. In your Business Profile, click Edit services.
2. You’ll see service categories based on your business type (e.g., “Haircuts,” “Brake Repair,” “Brunch”).
3. Add, remove, or rename services. You can also write short descriptions and add prices.

For restaurants: You may see options to add your menu or link to an online ordering platform. These may show under “Edit profile” or in a separate “Food ordering” section (we’ll cover this in more detail later).

How to Add Attributes and Amenities

1. Go to Edit profile → Business information → More tab.
2. Scroll to Attributes. These can include things like:

• “Wheelchair accessible”
• “Women-owned”
• “Outdoor seating”
• “Free Wi-Fi”

3. Choose the ones that apply to your business — these help your listing show up when people search for specific features.

Note from Diana: The attributes available to you depend on your primary business category. So if you manage multiple businesses in different categories, don’t be surprised if the options look different from one listing to another — that’s completely normal. Google shows attributes based on what’s relevant to your business type. Furthermore, even if you have to answer some attributes with “no”, you need to select them. Select them and add “no” as an answer! This helps with visibility as well!

How to Add Hotel Details (Hotels Only)

1. If you’re managing a hotel, you’ll see extra options in the “Hotel Details” section.

2. This includes amenities like parking, breakfast, check-in times, and more.
3. You can also add or manage room types and availability via integrations with hotel booking systems.

Step 3: Update Your Contact Information

If your phone number or website link is wrong, you might be losing customers without even knowing it. The good news? It’s super easy to fix — and only takes a few clicks. Here’s how to update your contact details on your Google Business Profile:

How to Edit Your Phone Number

1. Again, look at the panel on the left.
2. Click Edit profile, then go to the Contact tab.
3. Under Phone number, click the pencil/edit icon.
4. You can:

• Add a new phone number
• Remove your existing number
• Or change the number to a new one

5. Click Save when you’re done.

Tip from Diana: If you have multiple locations, make sure each one has its own direct number — don’t use the same number for all locations unless it’s a central line.

How to Add or Change Your Website Link

1. While still in the Contact tab, under Edit profile, scroll to Website.
2. Click the pencil icon to:

• Add a new website
• Update an existing one

5. Save your changes.

If you use a third-party tool (like a reservation or delivery service), you may also see links for:

• Online ordering
• Booking appointments
• Menu links (We’ll cover those in the restaurant-specific section later.)

Optional: Email or Messaging

Google doesn’t always allow email addresses to be shown, depending on your business category. However, some businesses can enable messaging through Google directly.

1. While still in the Contact tab, under Edit profile, scroll to “Chat”
2. Enter the link to your Whatsapp Business, so customers can start a chat.

Make sure someone is checking these messages — quick responses can turn potential customers into loyal customers.

Step 4: Manage Your Location and Service Area

Whether customers come to you or you go to them, your Business Profile needs to show exactly where you operate. This helps you show up in the right local search results — and makes it easier for people to find or contact you. Here’s how to update your address or define your service area:

How to Change or Correct Your Business Address

1. Click Edit profile, then go to the Location tab.
2. Under Business location, click the pencil icon to edit your address.
3. If the map pin looks off, you can drag the pin to the correct location.
4. Click Save when finished.

Important:

• Only enter an address if customers physically visit your location.
• If you don’t serve customers at your address (for example, you're an electrician or a food delivery service), leave the address section blank and just set a service area. You identify as a Service Area Provider instead of a brick-and-mortar business!

How to Set or Edit Your Service Area

If your business delivers or visits customers instead of operating from a storefront, you should list your service area instead of a physical address. Here’s how:

1. Click on “Edit Profile” again.
2. In the Location tab, look for the Service area section.
3. Click the pencil icon.
4. You can enter:

• Specific cities
• ZIP/postal codes
• Regions (like “Brooklyn” or “South Bay”)

5. Add up to 20 areas.
6. Click Save.

Tip from Diana: Don’t add places you wish you served — only include areas where you actually do business. For most businesses, a rule of thumb is to never set service areas outside of a 2h radius, except if your core business evolves around traveling (e.g., a wedding photographer operating country-wide).

Step 5: Set and Edit Your Business Hours

Your business hours are one of the first things customers check — and one of the top reasons people get frustrated when they’re wrong. Keeping them up to date takes just a minute and can help you avoid missed visits, bad reviews, or lost sales.

Here’s how to update your hours on your Google Business Profile:

How to Set or Change Your Regular Business Hours

1. Click Edit profile, then go to the Hours tab.
2. Click the pencil icon next to Hours.
3. Set your opening and closing times for each day of the week.

• If you’re closed on certain days, uncheck the box next to that day.

4. Click Save when you’re done.

How to Add Holiday or Special Hours

Planning to close for a holiday? Staying open late for an event? You can set temporary hours in advance so customers always see the right info.

1. Still in the Hours tab, look for the Holiday hours or More hours section.
2. Click the pencil icon.
3. Add custom hours for specific dates — like “Closed on July 4” or “Open 10am–4pm on Thanksgiving Eve.”
4. Save your changes.

Note from Diana: Special hours don’t carry over year to year. Even if your business closes every Christmas, Google won’t remember that — you’ll need to set special hours manually each year. If you forget to update them, your regular hours will show on that day instead, which can confuse customers. So be sure to mark it in your calendar: update your special hours annually.

How to Add “More Hours”

Depending on your business category, you may be able to add additional types of hours, such as:

• Pickup hours
• Delivery hours
• Kitchen hours (restaurants only)
• Drive-thru hours
• Senior hours
• Online service hours (for virtual appointments)

To set these:

1. In the Hours tab, find the More hours section.
2. Choose the relevant type of service.
3. Set separate open/close times for each.
4. Save your changes.

Keeping your hours accurate not only helps customers — it also builds trust with Google, which can boost your local ranking. Ensure that your opening hours are consistent with other directories and your website!

Step 6: Add and Manage Photos & Menu Items

High-quality photos make a big difference. They give potential customers a preview of your space, your food, or your services — and they build trust fast. If you run a restaurant, your menu deserves just as much attention. Here’s how to update both.

How to Add or Change Business Photos

1. Click Add photo or go to Edit profile → Photos tab.
2. Choose the type of photo you want to upload:

• Logo
• Cover photo
• Interior or exterior shots
• Food & drink
• Team/staff
• At work (showing services in action)

3. Upload them from your computer or phone.
4. Click Post or Save to confirm.

Tips for photos:

• Use bright, natural lighting.
• Don’t add text or filters to the image.
• Avoid stock photos — authenticity matters.

Note from Diana: Make sure any photos you upload meet Google’s image guidelines. If they don’t, they might be removed — or they may not appear at all. To avoid issues, stick to high-quality, clear images without text overlays or heavy filters and ensure that they don’t show obscene content of course!

How to Add or Update Your Menu (for Restaurants)

Option 1: Add menu items directly to your profile

1. In your Business Profile, go to Edit Menu.
2. You can create sections (e.g., Starters, Mains, Desserts) and add:

• Dish name
• Price
• Short description

3. Click Save when finished.

Option 2: Add a link to your online menu

1. On the left side panel, go to Edit profile → Contact.
2. Scroll to Menu link and click the pencil icon.
3. Paste the URL that links to your full online menu (on your website or a delivery platform).
4. Save your changes.

Note from Diana: If you use a third-party ordering platform (like Uber Eats, for instance), your menu might already be pulled in automatically.

Step 7: Manage the Q&A Section

The Questions & Answers section on your Google Business Profile is often overlooked — but it can be a game-changer. It allows customers to ask questions directly on your listing, and your answers show up for everyone to see. Even better? You can ask and answer your own questions to save time and prevent confusion.

How to See and Manage Questions

1. Click on Q&A on the left side panel.
2. Here, you’ll see:

• Questions customers have asked
• Your previous answers
• An option to answer new questions

How to Answer a Customer’s Question

1. Click the question you want to respond to.
2. Click Answer.
3. Type your reply and click Post.

Tip from Diana: Be helpful, clear, and polite — remember, your answer is public and visible to everyone. It is also smart to insert local SEO keywords into your answers.

How to Ask and Answer Your Own FAQs

You’re allowed (and encouraged) to ask and answer your own questions — especially if there’s something customers often call or message about.

1. Click on Q&A if you are not already there yet.
2. Click Ask a question, the blue button on the right topside.
3. Post the question (e.g., “Do you offer gluten-free options?”).
4. Then, once it appears, click it and answer it yourself.

This helps you stay ahead of customer confusion and builds trust by showing you’re proactive.

Bonus tip: Turn on notifications in your Google Business Profile settings so you’ll know as soon as someone asks a new question. The faster you respond, the better your customer experience looks — and the more helpful your listing becomes.

Step 8: Create and Manage Google Posts

Google Posts lets you share updates, offers, events, and new products directly on your Business Profile — so they show up when people search for you. It’s like a mini social media feed, but right inside Google Search and Maps. If you have something new or exciting to share, this is where to do it.

Where to Find Google Posts

1. Click on Add update on the left panel.
2. Create the post (let’s look closer at the different posting types and how to post in the following section).

Types of Posts You Can Create

Google lets you choose from a few different post formats:

• Update – For news, announcements, or general updates
• Offer – Share a special deal or limited-time promotion
• Event – Promote upcoming events with dates and times
• Product – Highlight a featured product or service

How to Create a Post

1. From the Add update section, choose the type of post.
2. Add a short headline or caption.
3. Include a photo or video (high-quality visuals work best).
4. Optionally, add:

• A Call to Action Button (like “Order Now,” “Call,” “Book,” “Learn More”)
• Dates and times for events or offers
• A link to your website or menu (if you choose the right CTA such as “Learn more”, “Book now”, etc.).

5. Click Post to publish.

Pro tips:

• Use posts to share last-minute updates (like being closed due to weather) or to promote things like lunch specials or new dishes.
• Keep text short and to the point — people are skimming, not reading.
• You should post daily for maximum results and to always have fresh content in the pipeline.
• Add local keywords for an extra SEO boost!
• Always make sure your photos follow Google’s image guidelines. If they don’t, they might never get published — or worse, be removed after posting. Repeated violations can even lead to a posting ban on your account, which usually requires a time-consuming back-and-forth with Google Support to resolve. Save yourself the headache by sticking to high-quality, guideline-compliant images from the start.

Want to learn more about Google Posts? We have a full-on guide for the perfect posting!

Step 9: Manage and Respond to Reviews

Online reviews are one of the most important parts of your Google Business Profile. They help build trust, influence new customers, and even affect your visibility in local search results. Whether the reviews are glowing or not-so-great, your responses show potential customers that you care.

How to View and Respond to Reviews

1. Click on the Read Reviews tab.
2. You’ll see a list of all your Google reviews — sorted from newest to oldest.
3. You can filter on All, Replied, and Unreplied reviews.

To reply to a review:

1. Click Reply under the review.
2. Type your response.
3. Click Post reply.

Tips for Writing Great Responses

For positive reviews:

• Thank the customer by name if available.
• Mention something specific from their review if possible.
• Invite them back.

Example: “Thanks so much, Jenna! We’re thrilled you loved the pesto pizza — we just added a new truffle version, so hope to see you again soon!”

For negative reviews:

• Stay calm, polite, and professional.
• Acknowledge the issue without getting defensive.
• If possible, offer a way to follow up privately by entering your business e-mail address or phone number.

Example from Diana: _ “Hi James, thanks for your honest feedback. We’re sorry the service didn’t meet expectations this time — that’s not what we aim for. If you're open to it, please reach out to [your email or phone] so we can make things right.”_

Learn more how to handle negative reviews the right way!

Why Reviews Matter for Local SEO

• Google uses reviews (especially the content and frequency) as a ranking factor.
• Responding to reviews — both good and bad — shows Google your business is active and engaged.
• Positive reviews can increase clicks and conversions from your Business Profile.

Discover the importance of responding to reviews for your SEO strategy!

Bonus Tip: Encourage happy customers to leave reviews. A simple “We’d love your feedback on Google if you have a moment” goes a long way — especially if you make it easy with a review link or QR code at checkout.

Final Tips & Tools to Make Managing Your Google Profile Easier

You don’t need to log in every day or become a local SEO expert to keep your Google Business Profile in great shape. With a few smart habits (and the right tools), you can stay on top of things without it taking over your schedule.

Quick Tips to Keep Your Profile Fresh

• Set a reminder to check your profile once a month — update hours, check reviews, and add new photos.
• Respond to all reviews — even a simple “Thanks!” shows you care.
• Use Google Posts to promote weekly specials, events, or new services.
• Monitor your profile for changes — sometimes users (or Google) suggest edits to your info.

Handy Tools for Busy Business Owners

1. Google Business Profile App (via Google Maps) — lets you manage your listing straight from your phone.
2. Google Review Link Generator — creates a direct link you can send to customers to ask for reviews.
3. Obenan – if you want to automate the hard stuff. Our local SEO tools can help with:

• Keeping your business info consistent across the web (manually, almost impossible!)
• Managing reviews and responding automatically (and immediately)
• Automating Google Posts to always have fresh content with minimum effort
• Catching and fixing incorrect listings before they cause problems

Whether you’re running a restaurant, managing a salon, or offering local services, staying visible online starts with your Google Business Profile. And now, you’ve got a clear roadmap to keep it updated, optimized, and working in your favor. We know it can be overwhelming to manage all those details on your own — and that’s where we come in.

Let us help you optimize your profile the smart way. Whether you’re already working with Obenan or just exploring how we can support your business, feel free to reach out. We’ll help you rise in local search results without hours of manual work or having to teach yourself SEO from scratch.